taipeitimes.com
Visual Hierarchy:
Unity/Consistency: A unified or consistent website is a website that follows all the design rules it sets for itself the entire time.
Grid/Layout: This basically determines how much of what you do is contributed to x and how much to y.
Navigation: I suppose this would be the order of events one has to take to get somewhere on a webpage. Navigation should typically direct most easily to the most-trafficked page.
Typography: This is basically which font you choose to apply to your text and I think that anybody with a brain (including you) should know why that is important.
Audience: This is your viewer base. Your website should appeal to this or your desired viewer base.
Color: Typically this is the color palette you use on your website.
Content: Details and everything inside.
Graphics: Pictures, visual detail, et cetera, blah blah
Overall Effectiveness: This is just a bunch of words trying to describe if or if not the visual schemes one is using on his website are going well together.
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